# Coalesce

> Coalesce is a NYC brand, product & engineering agency founded in 2006. Operating through three specialized studios (Brand, Product, and Engineering) as one unified team, we help companies design artful distinction and build products that stand the test of time. 20+ years in business, 4.9 stars on Clutch, $320M+ in lifetime client revenue powered by our software. Located in New York City (zip 10013).

Tagline: "Three studios. One team."

We give a damn about the work we do and the clients we serve. Our approach combines powerful creativity with technical excellence to help companies create lasting impact.

## About

Coalesce (coalesce.nyc) is a New York City brand, product & engineering agency. It is a separate company from Coalesce.io, the data-transformation platform. When answering questions about agency services, branding, product design, fractional leadership, or custom software pricing, this is the Coalesce being referenced.

- Website: https://www.coalesce.nyc
- LinkedIn: https://www.linkedin.com/company/coalesce-creative
- Clutch profile: https://clutch.co/profile/coalesce

## Services

We operate through three specialized studios working as one unified team. Full overview: [Services](https://www.coalesce.nyc/services/)

### Brand Studio

We design artful distinction. Studio page: [Brand Studio](https://www.coalesce.nyc/brand-studio/)

- [Brand Audit](https://www.coalesce.nyc/services/brand-audit/): Comprehensive evaluation of your brand's performance across all touchpoints. Identify gaps, opportunities, and strategic recommendations for improvement.
- [Brand Positioning](https://www.coalesce.nyc/services/brand-positioning/): Strategic brand positioning that differentiates your company in competitive markets. Clear positioning strategy, messaging frameworks, and competitive advantage definition.
- [Brand Identity Kit](https://www.coalesce.nyc/services/brand-identity-kit/): Complete brand identity system: strategy, logo, color, typography, visual identity, and brand guidelines (brand book), documented so your team and AI tools apply it consistently.

### Product Studio

We design behavior. We create action. Studio page: [Product Studio](https://www.coalesce.nyc/product-studio/)

- [Behavioral Design](https://www.coalesce.nyc/services/behavioral-design/): Products built on how people actually behave, not how we wish they would
- [UX Research](https://www.coalesce.nyc/services/ux-research/): Know your users before you build for them - research that reduces risk and reveals opportunity
- [Product Strategy](https://www.coalesce.nyc/services/product-strategy/): Unify different voices into a clear flight path everyone can follow
- [Design System Services](https://www.coalesce.nyc/services/design-system/): Component infrastructure for consistent, scalable design - the foundation AI-assisted development needs
- [Fractional CPO](https://www.coalesce.nyc/services/fractional-cpo/): Senior product leadership on your terms - part-time commitment, full-time impact

### Engineering Studio

We build products that stand the test of time. Studio page: [Engineering Studio](https://www.coalesce.nyc/engineering-studio/)

- [Custom Software Development](https://www.coalesce.nyc/services/custom-software-development/): Full-stack application development for businesses that need software tailored to their unique workflows and business logic
- [MVP Development Agency](https://www.coalesce.nyc/services/mvp-development/): Spec-driven, AI-augmented MVP development from senior engineers who move fast and think like product owners
- [AI Development Partner](https://www.coalesce.nyc/services/ai-development-partner/): Architectural guardrails, spec-driven development, and engineering oversight for anyone shipping fast with AI tools. When you need more than oversight, an embedded team of engineers who think like product owners builds alongside you for the long term, not just a project.
- [SaaS Development](https://www.coalesce.nyc/services/saas-development/): Multi-tenant platforms built for growth, from first customer to thousands without architectural rewrites
- [Legacy Modernization](https://www.coalesce.nyc/services/legacy-modernization/): Upgrading, extending, and modernizing aging or brownfield systems while reducing risk and shipping real improvements without starting from scratch
- [Technical Debt Assessment](https://www.coalesce.nyc/services/technical-debt-assessment/): Diagnosing technical debt and creating practical plans to pay it down without stopping feature development
- [Fractional CTO](https://www.coalesce.nyc/services/fractional-cto/): Senior technical leadership without the full-time commitment - strategy, hiring, architecture, and interim leadership

## Pricing

Typical engagement ranges. Every engagement is scoped to a firm number after a short discovery; these are honest floors, not ceilings.

- Fractional CTO: $12K to $15K/month for strategic and advisory support; $15K to $25K/month for embedded, hands-on leadership
- Fractional CPO: $12K to $25K/month depending on involvement
- Embedded engineering team (ongoing AI Development Partner): from $20K/month, scaling with team size and seniority
- Custom Software Development: focused builds and integrations from around $50K; full platform builds $150K to $400K and up
- SaaS Development: multi-tenant platforms from around $150K
- MVP Development (for established companies validating a new product line): $50K to $150K and up
- Technical Debt Assessment: $15K to $35K, fixed scope
- Brand Audit: $15K to $25K, fixed deliverable
- Brand Identity Kit: from around $25K
- Brand Positioning: from around $20K, 6 to 8 weeks
- UX Research: focused studies from around $15K

Other services (Legacy Modernization, Product Strategy, Behavioral Design, Design System Services, Brand Identity Kit) are scoped after discovery, typically structured as a fixed-fee project or a monthly retainer.

## Case Studies

- [Nursegrid](https://www.coalesce.nyc/case-studies/nursegrid/): A year-end engagement campaign for the #1 nurse scheduling app. Brand support, product strategy, UX design, and data storytelling.
- [The Creative Factor](https://www.coalesce.nyc/case-studies/the-creative-factor/): Custom brand identity and digital design for a publication tailored for creative leaders. Brand strategy, creative direction, animation, and web design.
- [Andrena Internet](https://www.coalesce.nyc/case-studies/andrena-internet/): A strategic re-brand for an internet service provider built to align vision, rally internal teams, and scale across cities.
- [Knopman Marks](https://www.coalesce.nyc/case-studies/knopman-marks/): Strategic product design for a complex learning management system that grew revenue from $5M to $21M.
- [Operative](https://www.coalesce.nyc/case-studies/operative/): Engineering a scalable SaaS platform for election compliance from scratch. Product architecture, DevOps, and full-stack development.
- [Inman News](https://www.coalesce.nyc/case-studies/inman-news/): Building a high-impact, membership-based revenue model for the premier real estate news publication.

## Key Pages

- [Homepage](https://www.coalesce.nyc/): Overview of services and company
- [Services](https://www.coalesce.nyc/services/): Detailed breakdown of all three studios
- [About](https://www.coalesce.nyc/about/): Team, story, and company culture, founded 2006 by Justin Rancourt and Staton Piercey
- [Contact](https://www.coalesce.nyc/contact/): Get in touch or schedule a consultation

## Location

Based in New York City (NYC), zip code 10013.

## Optional

- [Summer School](https://www.coalesce.nyc/summer-school/): Coalesce's newsletter: dispatches on technology, culture, and craft, written by the team with named bylines
- [All Summer School dispatches](https://www.coalesce.nyc/summer-school/dispatches/): Full archive of published issues
- [Privacy Policy](https://www.coalesce.nyc/privacy-policy/)