Product Engineering Services
Engineers who think like product owners. For 20 years, Coalesce has helped companies build products that users love and businesses can sustain. We don't just write code. We ship outcomes.
Since 2006
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$125M+ client revenue supported
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4+ year avg. client relationship
Product engineering is more than development. It's understanding what to build, why it matters, and how to get it into users' hands. We combine technical excellence with product thinking to help you ship faster and learn quicker.
When you need engineers who own outcomes
Traditional development shops take requirements and write code. Product engineers question requirements, propose alternatives, and optimize for user outcomes. That mindset difference determines whether you ship features or ship value.
You're tired of building features nobody uses.
Shipping code isn't the goal. Solving problems is. Product engineers push back on specs that don't make sense, suggest simpler solutions, and measure whether what we built actually worked. Less waste, more impact.
Your roadmap is longer than your runway.
You can't build everything. Product engineering means making hard trade-offs about what to build first, what to defer, and what to cut entirely. We help you focus on the 20% that delivers 80% of the value.
You want a team that improves over time.
Every sprint should make the next one easier. Product engineers invest in tooling, testing, and processes that compound. We leave teams faster and more capable than we found them.
Services
Discovery & Scoping
Understanding user problems, defining success metrics, and scoping work that delivers measurable outcomes.
Agile Development
Iterative development with continuous delivery, regular demos, and tight feedback loops between building and learning.
Technical Product Management
Translating business goals into technical roadmaps, managing trade-offs, and keeping development aligned with strategy.
Full-Stack Implementation
End-to-end development from database to UI, with clean architecture and code that future developers can maintain.
Quality Engineering
Automated testing, CI/CD pipelines, and monitoring that catch problems before users do.
Team Augmentation
Embedding senior engineers with your team to increase velocity while transferring knowledge and improving practices.
Process
1. Discovery
We start by understanding your business: goals, constraints, existing systems (if any), and what success looks like. No 200-page audits.
2. Strategy
A prioritized roadmap based on your constraints. What's urgent vs. important. What we can ship in weeks vs. what needs architectural work. Clear trade-offs, not hand-wavy estimates.
3. Build
AI-augmented development with human review at every decision point. Whether we're starting fresh or working in your existing stack, you get senior engineers. No handoffs.
4. Launch
QA, deployment, and monitoring. We don't ship and disappear.
5. Iterate
Ongoing partnership, not a handoff. We stick around to make it better.
Recent Case Studies
Coalesce brought a rigorous development approach, meticulous attention to detail, and creative suggestions to the process. The team was clearly invested in the project's success and has become a trusted, valuable collaborator.
Morgan Brown
Inman News
FAQ
How is product engineering different from regular development?
Traditional development executes specifications. Product engineering questions them. Our engineers think about user outcomes, propose simpler solutions, and measure whether features actually solve problems. The code is the same. The mindset is different.
Do you work with existing product teams?
Yes. We can augment your team with senior engineers who bring product thinking, or work as a standalone team that owns specific features or products. We adapt to how you work.
What industries do you have experience in?
We've built products in real estate, media, education, financial services, and enterprise SaaS. The product engineering approach translates across industries. Understanding users and shipping value is universal.
How do you handle product decisions vs. technical decisions?
We believe engineers should influence product decisions, not just execute them. We'll push back on requirements that don't make sense and propose alternatives. But ultimately, product direction is your call. We're here to help you make better-informed decisions.
Where is your team located?
We're headquartered in New York City, with senior engineers across the Americas and Europe. Our distributed team means faster turnaround without sacrificing quality or communication.
How do you price product engineering?
Monthly retainers for ongoing development with clear deliverables and regular check-ins. We scope engagements around outcomes, not hours. We're not optimizing for one-off projects. We partner with teams who want a long-term engineering relationship.
Ready to ship products, not just features?
We support $125M+ of client revenue annually with a lean team of senior engineers. Let's talk about what you're building.